Improve your social selling success
Social selling is not a fad, but it's still good to talk!. Sales people who use social selling have 51% more meetings with a higher chances of success.
Is your organization ready for Social Selling?
The following checkpoints help to determine to what extent your organization is ready for successful social selling:
- The company has a social selling strategy.
- The sales team know how successful social selling should be carried out.
- The company has Key Performing Indicators for measuring social selling activities.
- Other departments are familiar with the social selling strategy and know how to provide optimal support.
- Sales Managers train their employees in social selling.
- Social selling forms part of the regular performance review.
- Social selling is discussed in sales meetings.
How to increase your understanding of how to improve your company’s social selling success
Mercuri's Social Selling Programme can help your company integrate social selling into the sales process in your company to maximize benefits without wasting precious resources.
90% of prospects say they won’t take a cold call. 75% of buyers say they use social media in their decision making. This has gigantic implications for the sales strategies of companies. And not all companies are adapting to this trend successfully. According to another finding, 68% of sales professionals believe that the selling process is changing faster than their organizations are adapting to it.
Mercuri's Social Selling Programme
Mercuri's Social Selling programme considers where precisely social selling makes sense for a whole landscape of sales activities from new customer acquisitions to account management. It also shows the right ways to look at various social selling platforms in use – LinkedIn, Twitter and others such as Xing, Conrad Pro etc. The programme aims to deepen your understanding of what it takes to succeed at social selling as a company and what this means for the individual sales person in terms of improving social selling ability.
Starting off with a review of the social media channels currently in use the programme covers a survey of attitudes to social selling. Employing an interactive, workshop style the program helps participants to take a critical look at the current sales process. It builds the skills needed to be successful in social selling using practical situations and real-life examples.
For post session activities, the programme provides an action plan of what the sales manager will do with their sales team to improve the use of social selling. Also included are possible coaching / virtual coaching towards social selling and sales management and a follow-up on the social media Health Check.
“Sales teams today are faced with managing buying behavior completely different from in the past. To be successful, they need to adapt and master new practices. As the world leader in sales performance development, Mercuri International is uniquely positioned to help sales professionals develop the skills needed to better connect and engage with the more informed and autonomous costumers of the 3rd Millennium.” says Frank Herbertz CEO of Mercuri International.
- Call Mercuri on +44 (0) 330 9000 800 to talk about implementing a social selling programme.
- Email us to receive a copy of Mercuri's Social Selling Whitepaper.