About us

Mercuri International

Through organic growth and acquisition, the Mercuri Group has established itself as the world’s leading Sales Consultancy and Result Improvement company.  We provide customized, award winning sales training and sales apprenticeships designed to help improve sales performance.

Our achievements and success, both globally and locally are directly linked to:

The Mercuri International UK head office is in Henley-in-Arden, Warwickshire with sales training locations in London and Solihull. We also have a Dubai based team. The Mercuri Group headquarters are in Stockholm, Sweden.


Our Vision is to be Be the leading global expert that empowers organizations and people to achieve Sales Excellence.

Our Mission

We manage, develop and improve sales through sales transformation, sales training and customized learning solutions.

Core values

As an international company with many different cultures and customers, Mercuri International believes in having a common cultural platform that forms the basis for our actions towards each other, customers and stakeholders. These values are:

  • Result oriented
  • Excellence in sales
  • Ability to change
  • Collaboration
  • Honesty and integrity

We aim to live our REACH values, internally as well as in all the work we do.

“With a proven track record and modern solutions, Mercuri delivers!”

Our history

When Swedish industrialist Curt Abrahamson founded Mercuri International in the 1960s, he was motivated by a strong drive to empower organisations in making their strategy happen. The company started out of an association with Heinz Goldman of the Goldman Institute. The success of Mercuri International’s result focused methods turned this initially Scandinavian sales training company into the global player it is today.
Mercuri International’s success is a direct result of the work of our handpicked experts alongside with strong values and mission.
Our achievements go side-by-side with those made by our clients. That is what makes us a leading player globally and locally.

Mercuri has been owned by Bure s.a., a Swedish investment company, since 1997. Through organic growth and acquisitions Mercuri Group has established itself as the leading Sales Consulting and Result Improvement company in the world.


Our customers

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Award winning

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Our team

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