The Sales Apprenticeship is two years old – Terrible twos or model child?

Webinar: Tuesday 9th February 2021 from 09:00 – 09:45; during National Apprenticeship Week #NAW2021 #BuildTheFuture #FutureproofTheWorkforce.

It’s time to examine the benefits and challenges that the two year old is creating in the sales world. Mercuri’s MD Barry Hilton will explore this with two special guests from Royal Mail and St. Modwen Homes.

The Sales Executive Level 4 Apprenticeship is two years old. In human development this is often known as the ‘terrible twos’ – so how far has the qualification matured and what impact is it having? Its arrival has coincided with the biggest societal and commercial upheaval of the century so far. The last year has been a perfect test track for the qualification because, sales behaviours were forced to change by external events. The first EPAs (End Point Assessments) have taken place. Strong anecdotal evidence of implementation supported by empirical measurements of sales effectiveness are becoming more visible.

“Two years of delivering the Level 4 Sales Apprenticeship has allowed an already well-shaped qualification to be chiselled to perfection. We will share our experiences of how adaptations to suit various sector-specific demands and learner experience levels have developed the sales apprenticeship into the ultimate sales enabler.”

Barry Hilton

As a result of joining this event participants will know how two years of delivery experience has modified the focus of the level 4 Sales Apprenticeship.  This will enable them to understand and evaluate its’ tangible contemporary relevance in both the dimensions of sales professionalization and positive mental well-being. In a completely changed business world, apprenticeship support and coaching has never been more relevant for salespeople of all experience levels.

“Employers tell us that apprentices have made a real difference to their businesses, adding a dynamic, can-do approach to their sales forces. A focus on professional development has also helped them to keep talented staff and attract more vibrant, young people from diverse backgrounds to their organisations. APS research shows that diverse and inclusive sales teams are good for business, while employing apprentices also encourages social mobility.”

Association of Professional Sales

3 Key takeaways

  1. The benefits, opportunities and  challenges that the sales apprenticeship is presenting.
  2. Where do sales leaders need to up their game? Is the apprenticeship a threat?
  3. Apprenticeship does not equal inexperience. Why companies are looking beyond the ‘A’ word.

National Apprenticeship Week 2021

The annual week-long celebration of apprenticeships will shine a light on the amazing work being done by employers and apprentices across the country. It will take place from 8th to 14th February 2021. The week will also recognise how employers of all sizes have stepped up to the challenge during this unprecedented time. #BuildTheFuture

Related Links

The Sales Apprenticeship

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Apprentices share their stories

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The A to Z of Apprenticeships

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