Sales Apprenticeships – Increase sales through apprenticeships

The Level 4 Sales Executive

Mercuri’s Apprenticeship Team share a mission. Our passion drives us to enable and support salespeople to be the best they can be. In an ever-changing world, we deploy 60 years of success developing sales excellence into the learning journey of the country’s first professional Sales qualification.

Mercuri has distilled the experience of training hundreds of thousands of salespeople in almost every industry and geography, into the essential knowledge, skills and behaviours needed to achieve sustainable sales success in the contemporary UK business environment.

This challenging qualification provides the highest standard of professionalism and ethical selling capability to the individual learner whilst improving bottom line performance for the employer.

Our team are sales experts, and we work tirelessly to blueprint best practice within the context of a Level 4 qualification and the Institute of Sales Professional’s (awarding body) Sales Diploma.

Your salespeople will be safe in our hands. They will thrive and achieve as we enable them to reach your organization’s business goals.

Professional development

The Mercuri Level 4 Sales Apprenticeship is a higher apprenticeship, it is the equivalent of the first year of a bachelors programme or HNC (Higher National Certificate).

the level 4 sales executive apprenticeship

Remote learning

The blended learning approach that we use for our Apprenticeship programmes not only supports and engages different learner styles it also supports remote learning. Learning that you and your apprentices can do from home.

Typical candidates

Mercuri’s Sales Executive Level 4 has relevance across a range of job roles and market sectors.

Our apprentices come from all different backgrounds. Typical job roles include, Sales Consultant, Sales Executive, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, Field Sales Executive, Graduate commercial engineers, Experienced sales professionals and new Account Managers. (This list is not exhaustive).

Engineering, Logistics, Construction, Services, Pharmaceutical and the Automotive are just some of the sector’s we support.

Entry Requirements

Apprenticeships are open to a wide range of people, giving both learners and employers a range of course options and qualification levels. This offers freedom of choice to select the right option for their apprentices as long as some basic criteria is met.

An eligible person must be; A citizen within the European Economic Area (EEA) or have the right of abode in the UK, and have been ordinarily resident in the EEA for at least the previous three years on the first day of learning. A non-EEA citizen with permission from the UK govt to live in the UK, (not for educational purposes) and ordinarily resident in the UK for at least the previous three years before the start of learning.


Data true at time of publishing August 2022

Programme Overview

The Sales Apprenticeship Level 4 standard usually takes between 15-18 months to complete and will enable learners who are responsible for winning, growing and retaining customers to work efficiently and effectively. Your dedicated Learning and Development Coach will familiarize themselves with your organization and its culture to ensure we deliver a apprenticeship programme that’s relevant to your business and creates impact. Starting with Induction your Sales Apprentices will complete 10 blended learning modules, which include a combination of business critical and sales competencies. The modular design of this programme allows individual learning and flexibility.

Sales Executive Level 4 Modules

  1. Induction
  2. Vision, Value and Capability
  3. Understanding Customer Needs
  4. Customer and Market Understanding
  5. The Salesperson
  6. Sales Planning
  7. Presenting Solutions
  8. Negotiating, Handling Objections and Closing
  9. Pro-activity & Relationship Building
  10. Financial Understanding

Programme Outcomes

  • Organizational knowledge
  • Product, service and sector knowledge  
  • Market knowledge        
  • Customer knowledge    
  • Commercial and financial acumen          
  • Digital knowledge          
  • Sales planning and preparation 
  • Time Management        
  • Collaboration and team-work    
  • Digital skills       
  • Ethics and integrity        
  • Self-discipline   
  • Resilience and self-motivation   


Improved ability to attract and retain staff.

Increased individual sales effectiveness.

Drive overall sales team efficiency.


Increased confidence in customer interactions.

Enhanced capability to deliver improved sales results.

Level 4 Sales Executive qualification & an ISP diploma in sales.


Contact us today to find out more about our apprenticeships!

Mercuri International Apprenticeships

0330 9000 800

Forward House, 17 High Street, Henley-in-Arden.
B95 5AA
United Kingdom

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