The Global Sales Jigsaw
A truly global sales operation is complex and multi-dimensional. It is much more than operating across geographies. It is about consistency with local flavour. It’s about a vision which has relevance in every operating country.
Barry Hilton
If you are engaged in global sales challenges – join this webinar where we will explore with the help of an experienced global sales leader, how to master Global Sales Excellence.
APS Webinar Recording: Listen to the recording
If you have an interest in learning how to implement flexible and scalable sales management tools and processes you can listen to the recording of our recent webinar with host Euan Cunningham. In conversation, Mark Royden – Managing Director and Sales Excellence leader of Global Forwarding Ltd, a Hecny Group company, provides valuable insights focusing on the key elements of sales activity planning.
This Association of Professional Sales webinar, hosted by Mercuri’s Euan Cunningham, explores making the right choices to meet the leadership challenges of operating a successful global sales operation. In conversation, Mark Royden – Managing Director and Sales Excellence leader of Global Forwarding Ltd, a Hecny Group company, provides valuable insights.
Focusing on the key elements of sales activity planning, the webinar will allow participants to calibrate their own views and current processes against best practice. The discussion will explore how to select the right management information to provide meaningful sales steering to multi-country, multi-cultural and often independent P&L operations. It opens the lid on how poorly conceived Head Office initiatives cannot be fully implemented when they conflict with local operational demands. The discussion will explain why too much sales data can create a paralysis by analysis and stifle proactive sales direction
