Great article in the International Journal of Sales Transformation about driving customer loyalty and revenue from Katherine Collins, a Senior Director of Global Sales Leadership programmes at SAP.

“…SAP’s global NeGOtiate&WIN programme enables SAP Sales People to become more confident and comfortable negotiating, while improving profits and returns for SAP’s aggressive 2020 growth plan. This programme is delivered in partnership with Mercuri International.”

Unified negotiations drives customer loyalty and more revenue for SAP

NeGOtiate & WIN

  • The vision: More profitable deals and confidence in negotiating.
  • One single model that sales can apply in complex situations.
  • The NeGOtiate&WIN programme: a blended learning approach

“…We chose to partner with Mercuri International, a professional services company specialising in negotiations, sales training and performance training. Due to Mercuri’s global experience and ability to provide negotiations workshops in local languages…”

Katherine Collins, SAP