Strengthening the Sales Function

Is strengthening the sales function at a central level the key to a consistent Sales Excellence approach?

High performing companies are increasingly intensifying their central sales initiatives in order to professionalize and standardize sales across countries and/or regions.  Managers of Sales Excellence, Sales Enablers and Business Development are often appointed to support this.  In many companies however sales is decentralized; each unit adopts its own specific approach and there is a vast difference between the higher and lower performing units.  Should sales functions work together to increase effectiveness and efficiency?

The Universities of St. Gallen and Bochum, and Mercuri International are conducting extensive research into centralized sales initiatives and sales excellence development.  We would really like to hear your thoughts and opinion on:

  • How sales excellence is positioned within your organization
  • How strategy and sales is coordinated
  • Which interventions are particularly effective?

The survey is aimed at Managing Directors, departmental managers, sales managers.  Participants will receive a comprehensive report from the University of St Gallen detailing the global investigation. 

To find out more about this invaluable academic research, get in touch.

Contact us!

Call us on +44 7787 578 794

Further Information

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs. Prof. Dr Christian Belz

Ruhr-University Bochum, located on the southern hills of central Ruhr area Bochum, was founded in 1962 as the first new public university – Prof. Dr Christian Schmitz

Mercuri International  – Dr Frank Herbertz, CEO

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