Key Account Management - Sales Consultancy - Mercuri UK
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Home / Key Account Management

Manage and improve your strategic relationships with key customers

Key Account Management

Create a stronger and more profitable relationship with your customers. This Virtual masterclass is for all people who have responsibility for managing strategic relationships with clients.

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About the course

The effective management of key relationships is critical to the success of any organisation. This virtual masterclass takes experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan for their chosen accounts.

Virtual Delivery & Cost

This programme is run over four weeks as 4 x 2.5 hours VILT sessions, supported by a half hour onboarding session and an online learning path with eLearning modules and assignments. The cost of this virtual sales training course is £995 + VAT. Call us on 0330 9000 800 for dates.

Kick off – 30 mins 10:00 -10:30
Module 1 – 2 ½ hours 09:00 -11:30
Module 2 –  2 ½ hours 09:00 -11:30
Module 3 – 2 ½ hours 09:00 -11:30
Module 4 – 2 ½ hours 09:00 -11:30

We want to reassure you that the wellbeing of our clients and employees is at the forefront of everything we do. Our Virtual Instructor Led Training (VILT) offers a stimulating skills development experience with instructor and participants in separate locations. Virtual training eliminates close contact with others, travel and accommodation costs and minimises business disruption though shorter sessions spread out over a longer period.

Key Account Management

The Key Account Management masterclass takes experienced sales professionals through a process of analysis and reflection, using real life customer data to help them build a highly effective account plan for their chosen accounts.

What will I learn?

The main topics covered during the Key Account Management virtual programme include:

  • What does Key Account Management feel like?
  • The Mercuri Key Account Management model
  • Selection criteria
  • Managing information and people
  • Objectives and strategies
  • Planning and measurement
  • Personal action planning

What are the benefits of attending Mercuri’s Key Account Management masterclass?

The key outputs you will gain from this virtual masterclass include:

  • A comprehensive toolbox for driving efficient selling activity
  • A clearly defined process for creating stronger and more profitable relationships that are secured from competitor activity
  • An established set of methods and activities that will increase the wallet share from key customers.

Find out more about Key Account Management

Talk to us about course dates on (+44)  01981 550 447

Read more about best practice Key Account Management

 

Details

Duration
4 x 2.5 hours VILT sessions + 30 min onboarding session
Next start
No date found
Language
English
Price
No price found

£995 + VAT

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Customized solution

Do you need another date option? Does your company have a lot of people wishing to join? Let us create a customized solution for you!

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Customized solution

Do you need another date option? Does your company have a lot of people wishing to join? Let us create a customized solution for you!

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Get a quote

    Read more

    06/09/2021 - 30/09/2021

    Consultative Selling

    The key objective of this virtual masterclass is to develop the skills needed to effectively undertake all of the essential

    January 28 | 4 min read

    20 ways to get the most out of relationships with your top customers

    Strategic Account Management Key account management (KAM) is a complex task. Doing it right requires commitment and, above, all, preparation.

    July 1 | 4 min read

    Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal

    Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed?

    Develop your sales people

    Every year Mercuri International empowers companies in over 50 countries to achieve sales
    excellence. We serve our clients both locally and globally with customized sales training solutions and industry expertise. We grow profit through people, providing the tools and processes to
    tackle any sales challenge.

    Read more

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