Key Account Management

The effective management of key relationships is critical to the success of any organisation. This virtual masterclass takes experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan for their chosen accounts.

Virtual Delivery & Cost

This programme is run over four weeks as 4 x 2.5 hours VILT sessions, supported by a half hour onboarding session and an online learning path with eLearning modules and assignments. The cost of this virtual sales training course is £995 + VAT.

Kick off – 1st September 30 mins 10:00 -10:30
Module 1 – 7th September 2 ½ hours 09:00 -11:30
Module 2 – 14th September 2 ½ hours 09:00 -11:30
Module 3 – 21st September 2 ½ hours 09:00 -11:30
Module 4 – 28th September 2 ½ hours 09:00 -11:30

We want to reassure you that the wellbeing of our clients and employees is at the forefront of everything we do. Our Virtual Instructor Led Training (VILT) offers a stimulating skills development experience with instructor and participants in separate locations. Virtual training eliminates close contact with others, travel and accommodation costs and minimises business disruption though shorter sessions spread out over a longer period.

Key Account Management

The Key Account Management masterclass takes experienced sales professionals through a process of analysis and reflection, using real life customer data to help them build a highly effective account plan for their chosen accounts.

What will I learn?

The main topics covered during the Key Account Management virtual programme include:

• What does Key Account Management feel like?
• The Mercuri Key Account Management model
• Selection criteria
• Managing information and people
• Objectives and strategies
• Planning and measurement
• Personal action planning

What are the benefits of attending Mercuri’s Key Account Management masterclass?

The key outputs you will gain from this virtual masterclass include:

• A comprehensive toolbox for driving efficient selling activity
• A clearly defined process for creating stronger and more profitable relationships that are secured from competitor activity
• An established set of methods and activities that will increase the wallet share from key customers.

Find out more about Key Account Management

Talk to us about course dates on (+44)  01981 550 447

Read more about best practice Key Account Management