Virgin Holidays – Selling at my Best

Watch the Virgin Holidays Selling at my Best video and find out why the delegates left the sales training feeling really energized.


  • Train the Virgin Holidays sales team ahead of their peak.
  • Embed the Virgin Behaviours into the Sales Programme.


The Selling at my Best programme is a tailored solution designed specifically for Virgin Holidays.

It is a very intensive one day programme where we used Simulations and Forum Theatre to really get the sales and customer facing teams seeing how “Best Practice” Selling techniques can apply in their day to day activity.

In Forum Theatre we use professional actors to simulate the way a typical sales interaction with a customer would happen. It is very realistic and when people watch it they can really relate to it.  We also build in “not best practice” so participants can see how it can be improved. Participants then have the opportunity to coach the actors in how to sell better. This innovative technique engages the participants in a very non-threatening and extremely captivating way.

The second technique involved running a series of Selling Master Classes which enabled the participants to simulate the selling techniques in a true to life scenario.  Initially this was delivered in bite size chunks. Finally it was pulled together as a complete integrated process, with the professional actors playing the role of the customer.

“I was overwhelmed by the delivery. The facilitator had great passion and enthusiasm. The delegates left feeling really energized.”

Kate O’Connor, Training Design Team, Virgin Holidays


The Selling at my Best Training programme was so different because of the practical application and real life examples.  Feedback from the managers and teams has centred on how the programme has changed people’s attitudes towards selling in the stores.

The team’s confidence has been really impacted by the Selling at my Best programme.

“The Selling at my Best programme was a lot of fun. It was really engaging, everyone that took part really loved it. I learnt about how other people work, how I could improve my selling technique and I’ve got more sales!”

Bianca Wickens, Virgin Holidays Customer Centre

Moyra Smith, Mercuri Strategic Business Consultant commented, “We trained approximately 500 people in 25 days. It was a great challenge and great fun. They have been a great client, they’ve been totally committed to supporting us in everything we needed to enable us to make the Selling at my Best programme happen.”

Find out more

To find out more about Virgin Holidays – Selling at my Best sales programme, get in touch.

Contact us!

Call us on +44 7787 578 794

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