Mercuri International Research

Based on our sales and marketing research we help managers and organizations create sustainable organic growth. We move the frontier of commercial excellence in collaboration with leading global businesses. 

The future state of sales

The Sales Conference’s keynote speaker Henrik Larsson-Broman answers four questions about the survey “The Future State of Sales”. Henrik also shares hints for some exciting KPIs in the end result.

Will robots replace sales professionals?

This informative blog from ProSales looks at the impact of intelligent software on the workforce and particuarly the sales workforce:

“Academic studies have raised awareness about how intelligent software can displace workers from their jobs. Among others, sales occupations were reported as highly likely to be automated. However, it will be wrong to assume all sales occupations will be equally affected. The reality is that business deals that require sales-related skills such as creativity, persuasion and negotiation will still require human intervention. So rather than threatening to substitute the sales force, intelligent software represents an opportunity for sales organizations. An opportunity to maximize sales productivity and accelerate opportunities through the pipeline.”

The Sales Conference 2021

The planning for The Sales Conference 2021 is well underway: Guiding leaders into the future of sales and marketing. Click the button below to find out what’s planned for the 2021 sales conference and details of presentations from the 2020 virtual sales conference.

Experts in sales research

  • Research new phenomena in B2B sales and marketing. We distribute our insights to the members of our community in various formats.
  • We are B2B sales and marketing nerds! Passionate about sharing our insights built up in client engagements and research projects.
  • Develop independent and collaborative studies of new phenomena in B2B sales and marketing.

The research membership

DEVELOP AS A MANAGER IN B2B MARKETING AND SALES. KEEP YOURSELF UPDATED ON THE FUTURE OF SALES – SAVE TIME AND BECOME A BETTER MANAGER.

The Sales toolbox

Providing Organizations with Facts and Decision Support for the Digitalization of Marketing and Sales in B2B. The sales toolbox will support you in your role as a sales manager. It includes; reports, presentations, videos and templates. Find out more about the Sales Toolbox

Rethinking Sales

Consider what are the differences between face-to-face and virtual sales meeting?

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Artificial Intelligence in Sales

Rethinking Sales with Artificial Intelligence