Value Based Selling

Value based selling

Customers now expect more than just a great product – they expect solutions to their business challenges. View the video and learn about how selling value can help your sales teams stay competitive and relevant in an increasingly demanding marketplace.

Sell value – not products!

Get your customers to perceive the true value of your offer by getting your message across clearly and convincingly – selling value is key! In today’s challenging selling situations, a traditional sales approach is not enough. Customers want to deal with sales professioanls who understand their business objectives and can help them reach those goals, instead of trying to sell them products or services.​ That’s why we offer Value Based Selling training, it will give you all the solutions you need. ​​

Value Based Selling is a way of selling that shifts focus from the product to the customer.


Interested? Read through the product sheet. Whether you’re interested in one topic or path, or several – we make sure your training fits your and your organizations needs.

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Value Based Selling in the real world

ABB applied Value Based Selling to deal with the challenges of operating in over 100 countries. For a training programme to be successful it has to be engaging – it has to inspire trainees with practical skills that keep them coming back, eager to learn. By providing content that was exactly aligned with the recipients’ real-world roles, Mercuri helped ABB to generate a genuine sense of progress and accomplishment – sales teams could actively see and feel the benefit of the new skills they were acquiring by focusing on the value they brought to their customers.


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Whatever the challenge, Mercuri International has a learning path for you. Browse through our other learning paths that brings training to wherever your are and when it fits you. Need a customized solution? Contact us to make it happen!