How to beat the competition at the 2018 World Cup04.07.2018
"This FIFA World Cup is one of the most open and enjoyable for many years, mainly due to the emergence of previously unfancied players and teams as well as the decline of some of the more traditional ‘powerhouses’. Trying to find parallels in the business world can often seem trite and cliched but I’ll do it anyway!"
Mercuri consultant Iain Harvey ponders the similarities between football and business.
"We have seen the result of relying on deliverers of past success to carry on doing the same as evidenced by Germany, Spain and Argentina. Not facing up to the fact that your star performers are stale and your competition is very familiar with your methods can make you predictable and vulnerable to being picked off by hungry, motivated new players. How to avoid? Make changes before they are forced upon you and ensure that coaching is relevant, focused and effective.
Be innovative and creative and always make sure that all of your team is operating at peak efficiency.
Ultimately you can’t rely on just matching the competition and hoping for an opportunity to show your flair at some point because you leave too much to chance. Seem familiar?
How to give yourself the best chance of success:
- Be well prepared.
- Make sure everyone knows their job but also let them display their talents and what makes them special.
- Know your own and your competitors strengths and weaknesses and plan your strategy and tactics accordingly.
- Minimise their advantages and maximise your own – play to your strengths and nullify theirs.
Mercuri’s Six Battlefields concept provides a powerful and effective strategy for specific competitive situations, developing tactics in 6 key areas to ensure competitor strengths are understood and confronted, their weaknesses are exploited and ours are minimised, and our own differentiators are made relevant to the customer and applied effectively. Available free if your name is Gareth Southgate!"
Please call +44 (0) 330 9000 800 to talk to us about a customized one day Six Battlefield workshop for your team, or email us to receive details about Six Battlefields.