Enjoying the National Sales Conference07.10.2016
We enjoyed a great day at the National Sales Conference at the Ricoh Arena in Coventry last week. Not only did we meet business development managers and sales professionals from a variety of industry sectors we also got to meet Will Greenwood. Will signed a rugby ball for our Charity Ball and Auction at The Grand Brighton on November 18th in aid of Rockinghorse and the Briish Heart Foundation.
What's your top three?
During the course of the day we asked delegates: "What are the top three competences sales professionals need to make the biggest impact on your business?" Answers included:
- Product Knowledge
- Good planning
Mercuri's Strategic Business Manager Moyra Smith discussed the response to this question during her ISMM webinar on "Evaluating competence to make th biggest impact on your business." Please contact us to receive a recording of the webinar.
LORD JONES: “BRITAIN NEEDS GREAT SALES PEOPLE”
NATIONAL SALES CONFERENCE 2016: Lord Digby Jones makes an impassioned plea to UK business to “put its money where its mouth is” and invest in the development of salespeople
Building sales skills emerged as the key theme during a day of patriotism and passion at the National Sales Conference (NSC) 2016, the UK’s premier sales event, held at Coventry’s Ricoh Arena on 6 October, sponsored by Avention and supported by the IoD, ISM and the APS.
The halls of the Ricoh Arena were buzzing with hundreds of leading sales professionals, from every corner of British industry, eager to listen and learn.
Most impassioned of all was that doyen of British industry, Lord Digby Jones, with his plea to British industry to “skill up to succeed”, a theme that resonated throughout the day. Lord Jones’s rousing address began with a morale-boosting acknowledgement of the importance of selling to the UK economy, especially in a post-Brexit world. “It’s salespeople who are creating wealth,” he said. “It’s salespeople who will open up the new markets Britain now needs throughout the world.”
Lord Jones’s message was that, with a professional approach, business skills – and sales skills in particular – can be developed. “The belief that ‘anyone can sell’ is rubbish; it is an art, deserving of good training, thoughtful application and strategic targeting,” he said. “Those who make things look easy, work harder, prepare more and take nothing for granted.”