Professional Selling Skills on October 10th - 11th 2017

Professional Selling Skills on October 10th - 11th 2017

Understand the whole sales process. Our Professional Selling Skills programme focuses on: Preparation, Presenting the solution, Overcoming objections and Closing the deal. This course is ideal for new Sales Professionals.
Leadership or Management?

Leadership or Management?

Get the most out of your team with Mercuri's Leading and Motivating the team training programme on November 21st-22nd 2017. This course is for all managers who achieve their objectives through their team. Develop a guide for adapting your leadership style.
Discover the 20 required practices to succeed in the 3rd Millennium

Discover the 20 required practices to succeed in the 3rd Millennium

Join our 3rd Millennium Sales event on January 16th - 17th 2018 at the Crowne Plaza Heathrow and transform yourself into a future proof sales professional. Understand the new buying behaviours. Find out more now.
Sales Activity & Pipeline Planning on November 7th - 9th

Sales Activity & Pipeline Planning on November 7th - 9th

Do you know the shape of your sales activity? Our Sales Activity & Pipeline Planning course at the London Heathrow Crowne Plaza will help you build a sales plan that will manage existing customers and find new opportunities.
Simply outstanding customer service by Electrolux

Simply outstanding customer service by Electrolux

Teams excited and engaged about Customer Service at the Electrolux Academy. Mercuri work with Electrolux on a programme designed to grow their new team members, retain and develop their talented sales and service teams.

Taking Sales to a Higher Level

Back

Why the sales manager is still the best coach for the sales team

Managing sales involves use of five key resources:

  • Product
  • Pricing
  • Promotion
  • Distribution network
  • People.

Of these, the biggest differentiator could be the salesforce. While the remaining resources are generally constant in the short run, salespeople can be inspired to maximize sales out of the potential opportunity in a territory if they are coached well and challenged by SMART Objectives.

Changes in the marketplace constantly keep raising the bar on the level of the competence within the salesforce. The sales manager therefore should simultaneously use the available resources well to achieve results of today, and develop these resources for the results of tomorrow. This is a question of continuously assessing levels of knowledge, skills and attitudes of individuals in a sales team, rather than the team as a whole, and then developing people before the output is expected. Not after. The Sales Manager is the best equipped person to coach his or her team. No one else is in a better position to understand what drives them and what challenges them. Hands-on learning from their manager is the priceless takeaway that senior salespeople always remember. A ‘Manage by Support’ approach is the foundation for sustainable sales excellence.

To translate this into practice, a  Mercuri concept called The RAC Framework (Results-Activity-Competence) or the Plumbing Model can be very useful for a Sales Manager.

Find out more:

Please call +44 (0) 330 9000 800 or email Mercuri to receive information on the Plumbing Model and RAC Framework.