Do you know...

Do you know...

How closely aligned are your people's competences with the activities they need to do day to day? What makes your best people so successful? Can your sales team effectively implement your sales strategy? Evaluating competence will help you answer these questions - Sales Evaluator.
Plan and implement effective sales strategies in 2018

Plan and implement effective sales strategies in 2018

Develop an effective sales activity management methodology with Mercuri's Sales Leadership Planning training course on February 6th -7th. This course is for all Sales Directors and Sales Managers who lead and manage a sales team.
Sales Development Programme of the Year!

Sales Development Programme of the Year!

Great result for the Virgin Holidays "Selling At My Best" programme at the 2017 BESMA Awards. Discover why delegates left the programme feeling so energized.
Simply outstanding customer service by Electrolux

Simply outstanding customer service by Electrolux

Teams excited and engaged about Customer Service at the Electrolux Academy. Mercuri work with Electrolux on a programme designed to grow their new team members, retain and develop their talented sales and service teams.
Join us at the National Sales Conference

Join us at the National Sales Conference

Come and talk to us about Social Selling in the Sales Process. From new customer acquisitions to Key Account Management, find out where social selling makes sense. We look forward to seeing you there.

Taking Sales to a Higher Level

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Universities have become masters of the sales pitch

Great article in Marketing Professional

A while back Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales.

"One advantage that university marketers have over most of their B2B counterparts in optimizing their programmes is scale," he notes in a recent post at Webbiquity. Colleges can "fine-tune their messages ... based on thousands of interactions each year," he explains.

Ease sticker shock - Needless to say, universities have become masters at presenting cost breakdowns to families as tuitions soar. To ease pricing pain, try offering:

  • Product or service modules that customers can buy in affordable pieces.
  • A la carte products and services. Let customers choose what fits them best.
  • Bundles. Offer different levels of "product/service bundles, e.g., Basic, Premium, and Enterprise," Pick suggests. Discounts. Offer discounts based on factors like purchase volume or pre-payment.
  • Payment options. Let prospects choose to rent vs. buy, pay a monthly fee, or work out a long-term payment plan.

 

Universities have become masters of the sales pitch