Successful Opportunity to Order Programme with Hempel06.03.2014
This week, the experienced team of sales and technical experts from Hempel (a coatings manufacturer) have been dialling in from all over the world, to the second phase of their Opportunity to Order programme with Mercuri.
Within the workshop in January, at their twice yearly international sales conference, the team immediately began work on their live opportunities.
They left Copenhagen having accurately assessed the real opportunity, having created an irresistible value proposition, aligned themselves with the real decision makers and prepared to deliver precise presentations with added customer centric persuasion.
The Mercuri team of Ellis and Mat have been coaching each team member on their O2O Opportunity Plan on their live opportunity, guiding the team towards the actions they need to take to increase their conversion rate.
As one team member said, “This makes me realise I am assuming and do not know what I really need to. This is VERY interesting, let me actually DO what O2O showed me, and call you back to tell you what happened!”