Optimize your levy funding

Optimize your levy funding

Upskill your current team or hire new talent through an apprenticeship with Mercuri. We now offer levy funded, world class development programmes for your sales teams, business leaders and customer service professionals to name but a few.
Sales Leadership in the Field

Sales Leadership in the Field

Do you engage in coaching visits with your team? Develop your Coaching and Managing skills to have a direct influence on the ability of your team to perform at the highest level with Sales Leadership in the Field on September 11th-12th. Book now.
Accelerate sales growth with improved sales activity planning

Accelerate sales growth with improved sales activity planning

Join our next Sales Activity & Pipeline Planning masterclass on June 5th at the London Heathrow Crowne Plaza. Develop a sales plan that will help you manage existing customers and find new opportunities.
Join our next Sales Leadership Planning masterclass on September 4th - 5th 2018

Join our next Sales Leadership Planning masterclass on September 4th - 5th 2018

Develop a comprehensive sales activity management methodology and a clearly defined pipeline management process that will help improve conversion rates.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.

Taking Sales to a Higher Level

New book about the man who made Mercuri International a world leader
Back

New book about the man who made Mercuri International a world leader

The story about how Mercuri International’s founder Curt Abrahamsson built a world leading company within sales development.

“Curt Abrahamsson. Who is that? Never heard of him?” That was the ingress of an article written by journalist Karl-Erik Sveiby in the magazine Leadership in the spring of 1991. He continued: “Remember the name. He will in the future be ranked as one of Sweden’s leading post-war entrepreneurs.” It is now over twenty years since the article was written and Mercuri is still a world leader. Yet Curt Abrahamsson is as unknown.

Today the book about the man who founded Mercuri International, one of the foremost Swedish entrepreneurs within knowledge management, is released. During 40 years, Curt Abrahamsson built Mercuri International into a world leader within sales training and competence development. He was a strong leader who never told his co-workers what to do. Yet everyone knew what he expected.

This book is about his successful leadership and how he developed new sales models that many large international organizations still use in their sales process.

"The ideas of Curt Abrahamsson are still highly accurate, both for sales people and top management. Even politicians have a lot o learn.
Robert af Jochnick, Chairman of the Board at Oriflame

Press Contacts

Björn Edsta, author. Tel. +46 (0)708 87 77 44 
Ola Strömberg, CEO Mercuri International ola.stromberg@mercuri.se Tel. +46 (0)8 705 29 29.
Bertil Ekerlid, publisher bertil.ekerlid@ekerlids.com Tel +46 (0)70 696 1057

If you want to by the book, click here.

About Mercuri

Mercuri International is the world’s largest sales performance consultancy with business in more than 40 countries. We have more than 50 years’ experience in helping companies implement strategies and achieve powerful sales results. www.mercuri.net.