Optimize your levy funding

Optimize your levy funding

Upskill your current team or hire new talent through an apprenticeship with Mercuri. We now offer levy funded, world class development programmes for your sales teams, business leaders and customer service professionals to name but a few.
Sales Leadership in the Field

Sales Leadership in the Field

Do you engage in coaching visits with your team? Develop your Coaching and Managing skills to have a direct influence on the ability of your team to perform at the highest level with Sales Leadership in the Field on September 11th-12th. Book now.
Accelerate sales growth with improved sales activity planning

Accelerate sales growth with improved sales activity planning

Join our next Sales Activity & Pipeline Planning masterclass on June 5th at the London Heathrow Crowne Plaza. Develop a sales plan that will help you manage existing customers and find new opportunities.
Join our next Sales Leadership Planning masterclass on September 4th - 5th 2018

Join our next Sales Leadership Planning masterclass on September 4th - 5th 2018

Develop a comprehensive sales activity management methodology and a clearly defined pipeline management process that will help improve conversion rates.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.

Taking Sales to a Higher Level

Back

How to beat the competition

Most companies these days operate in established markets where it is essential to consistently overcome any competition. (Potential) customers generally already have a favourable attitude towards their current partner, so it’s all about changing mindsets. SWOT analysis, positioning and value propositions compiled by marketing departments are often no longer sufficient.

The Six Battlefields

This is where Mercuri’s Six Battlefields concept comes into play - click to receive the whitepaper. It identifies six fields in which it is essential to measure up against the competition to impress the customer. Each battlefield requires specific conversational strategies for achieving success over the competition and dragging the customer out of that ‘everything’s the same’ apathy.

The individual battlefields comprise a combination of customer requirements, the company’s own offer and the offer profile of a specific competitor:

How does the Six Battlefields work?

It is a training concept without charts, handouts or presentations. Pure interaction with participants and presented by an experienced trainer. The target audience is sales people as well as product and marketing managers. The results can be implemented as early as the following morning!

What are the Six Battlefields?

  1. Expand your battlefield
  2. Shoot from all angles
  3. Reinforce the borders
  4. Make sure competitor attacks miss their mark
  5. The frontline of the competition
  6. Attack your competitor's borders

Benefits

"This very specific approach has had a very high impact and a high value to us."

David Varey, Manager Central Commercial Business Velux Group

The Six Battlefields concept offers a completely new approach to analyzing the relevant competitive situation in a very detailed and structured manner. It can provide you with powerful ammunition during key moments in the battle for a customer. After all, whether you want to or not, you will have to approach specific competitors as opponents in the individual battlefields – your customer will make sure of that. 

Interested?

For further information on the Six Battlefields, including the Six Battlefields whitepaper, please contact us on +44 (0) 330 9000 800 or email training@mercuri.co.uk.