Optimize your levy funding

Optimize your levy funding

Upskill your current team or hire new talent through an apprenticeship with Mercuri. We now offer levy funded, world class development programmes for your sales teams, business leaders and customer service professionals to name but a few.
Sales Leadership in the Field

Sales Leadership in the Field

Do you engage in coaching visits with your team? Develop your Coaching and Managing skills to have a direct influence on the ability of your team to perform at the highest level with Sales Leadership in the Field on September 11th-12th. Book now.
Sales Leadership Planning

Sales Leadership Planning

Develop a comprehensive sales activity management methodology and a clearly defined pipeline management process that will help improve conversion rates. Join the next masterclass on September 4th - 5th 2018 at London Heathrow Crowne Plaza.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.

Taking Sales to a Higher Level


Are you serious about KAM in 2018?

Key Account Management

Managing the customer project: Core tasks

There is a high degree of overlap between the expertise and skills required in sales and account management yet with account management, the emphasis is more on being the manager of the ‘customer’ project. Listed below are the range of activities undertaken by a Key Account Manager:

Between the Key Account Manager and the account: Managing relationships and identifying opportunities

  • Relationship management, especially at a decision making level.
  • Knowledge about the customer’s market and sector.
  • Opportunity management.
  • Escalation management.

Between the Key Account Manager and their own organization: Pooling resources for the customer

  • Create transparency in relation to the account.
  • Represent requirements.
  • Coordinate resources.
  • Manage account team(s).
  • Ensure account development.

The internal ‘impact’ is a new and particularly important dimension of a Key Account Manager’s activities. This aspect is often underestimated. Managing virtual) cross-functional teams without a supervisory function requires special skills which are generally not taught as part of a ‘classic’ career in sales.

What should you consider when developing your Key Account Managers?

Being a Key Account Manager involves managing complex internal issues as well as developing customer relationships on a medium to long-term basis. Your Key Account Managers might be good sales people but lack a few important skills in relation to understanding the added value for the customer and managing a team.  Have you critically assessed the competences of your Key Account Managers? We have identified four training modules for effective training of Key Account Managers:

  1. Organizing relationship management and identifying opportunities
  2. Transforming opportunities into contracts
  3. Presenting financial added value
  4. Managing cross-functional teams


  • Please call +44 (0) 330 9000 800 or email us to receive details on the four identified training modules for Account Managers and the whitepaper on Key Account Management: Underestimated areas of competence.
  • Find out about our next scheduled Key Account Management course at London Heathrow Crowne Plaza.