Join our next Key Account Management masterclass

Join our next Key Account Management masterclass

Create a stronger and more profitable relationship with your customer with our Key Account Management course on March 6th - 8th. This course is for people who have responsibility for managing strategic relationships with clients.
Lead & Motivate Your Team

Lead & Motivate Your Team

Do you create an environment that motivates others to perform? Join Mercuri's Leading and Motivating the Team professional masterclass on April 17th - April 18th. Ideal for all managers who achieve their objectives through their team. Develop a guide for adapting your leadership style.
Sales Development Programme of the Year!

Sales Development Programme of the Year!

Great result for the Virgin Holidays "Selling At My Best" programme at the 2017 British Excellence Sales Management Awards. Discover why delegates left this tailored in-house programme feeling so energized.
Performance Management masterclass

Performance Management masterclass

Do your team members have their own performance plan? Do you have a template for improving performance? Join this Performance Management masterclass on April 24th - 25th. Align capability and activity to business objectives.
Accelerate sales growth with improved sales activity planning

Accelerate sales growth with improved sales activity planning

Join our next Sales Activity & Pipeline Planning masterclass on May 22nd at the London Heathrow Crowne Plaza. Develop a sales plan that will help you manage existing customers and find new opportunities.
Simply outstanding customer service by Electrolux

Simply outstanding customer service by Electrolux

Teams excited and engaged about Customer Service at the Electrolux Academy. Mercuri work with Electrolux on a programme designed to grow their new team members, retain and develop their talented sales and service teams.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.

Taking Sales to a Higher Level

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Applying the magic touch to training

Mercuri's Strategic Business Manager Moyra Smith attended the Virgin Holiday "Peak Launch" Conference at CenterParcs Woburn yesterday:

"Thanks to our magicians and actors for raising expectations that the unexpected is possible and adding some star quality to our training."

Identifying how individual delegates learn

This extract is taken from our Star Quality article in the training journal 

One example from us is a course that opens with a short session that focuses on identifying how individual delegates learn best and how the session could be adapted to meet those needs.

This is followed by a 15-minute break, during which time a magician mingles with the group and performs close-up magic. This immediately changes the tone of the upcoming course, raising expectations that the unexpected is possible and stimulating the audience.

When the group comes back together the magician performs a trick to everyone and then shows the delegates how to do it. The delegates can soon see very clearly that learning how to do a trick (or a business process) is one thing, being able to perform it is quite another.

Processes are often clear and easy to learn, the delivery can be much harder. It takes thought, awareness, good communication and practice to engage an audience and bring a trick to life. Delegates soon learn that this is often the case for business processes, particularly in a sales environment.

Contact Mercuri to discuss adding star quality to your training on +44 (0) 121 506 9732

Applying the magic touch to training Applying the magic touch to training