Do you know...

Do you know...

How closely aligned are your people's competences with the activities they need to do day to day? What makes your best people so successful? Can your sales team effectively implement your sales strategy? Evaluating competence will help you answer these questions - Sales Evaluator.
Plan and implement effective sales strategies in 2018

Plan and implement effective sales strategies in 2018

Develop an effective sales activity management methodology with Mercuri's Sales Leadership Planning training course on February 6th -7th. This course is for all Sales Directors and Sales Managers who lead and manage a sales team.
Sales Development Programme of the Year!

Sales Development Programme of the Year!

Great result for the Virgin Holidays "Selling At My Best" programme at the 2017 British Excellence Sales Management Awards. Discover why delegates left this tailored in-house programme feeling so energized.
Simply outstanding customer service by Electrolux

Simply outstanding customer service by Electrolux

Teams excited and engaged about Customer Service at the Electrolux Academy. Mercuri work with Electrolux on a programme designed to grow their new team members, retain and develop their talented sales and service teams.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.
Consultative Selling

Consultative Selling

Develop a highly effective, successful and professional approach to selling that engages and motivates the customer to buy. Join our Consultative Selling open course on January 30th - February 1st 2018 at London Heathrow Crowne Plaza.

Taking Sales to a Higher Level

A need for real Sales Transformation
Back

A need for real Sales Transformation

Mercuri International’s latest global research study shows how companies today face increasingly demanding and knowledgeable customers and that there is a need for a real Sales Transformation.

“Sales Managers and sales people must today far more master Assertive Selling and Consultative Selling skills. They must be able to analyse their customers’ and prospects’ buying journey and go through a real Sales Transformation when it comes to processes and practices to achieve their goals” says Nicole Dereumaux, CEO Mercuri International Group.

72% of respondents agree or strongly agree with that customers increasingly use news technologies to search information and evaluate alternatives, and 82% agree or strongly agree that customers are becoming increasingly demanding. 80% of respondents say they have already adapted their sales process to the purchase process of their customers, but previous research (CSO Insights’ report Sell Cycle Review Analysis in 2013) shows that companies still have problems with understanding their customer’s buying cycle. Only a small percentage of companies have this as a core competence and more than four out of ten businesses say that this is an area that needs improvement.

“Having a website, working with social media, using Google Adwords and practice banner advertising is not enough to meet today’s customers. Sales must instead work in a totally different way to sell to customers.” says Nicole Dereumaux, CEO Mercuri International Group.

The Sales Management study, based on interviews with 1.559 Sales Managers and CEO:s, also gives a number of benchmark figures for companies. It shows that on average companies:

  • Convert 1:3 proposals into orders
  • Get 14% new customers each year
  • Have 5-6 sales meetings per week per sales person
  • Get 7 orders per week

Facts about the study

Mercuri Interanational’s Sales Management study 2014 is based on phone interviews with 1.559 Sales Managers and CEO:s in 16 countries during March/April 2014. Industries covered in the study are Manufacturing, Engineering & Construction, FMCG and Durables, Finance & Professional services, Healthcare & Pharmaceutical and IT/Telecom. 

For more information about the Sales Management study: press@mercuri.net.

Nicole Dereumaux, CEO Mercuri International Group 
Telephone: +46 8 705 29 00 |Mobile: +33 6 08 43 23 53

Mogens P. Danielsen, analyst and head of Mercuri International Research Institute 
Telephone: +45 4593 4748 | Mobile: +45 4085 8914