Join our next Key Account Management masterclass

Join our next Key Account Management masterclass

Create a stronger and more profitable relationship with your customer with our Key Account Management course on March 6th - 8th. This course is for people who have responsibility for managing strategic relationships with clients.
Lead & Motivate Your Team

Lead & Motivate Your Team

Do you create an environment that motivates others to perform? Join Mercuri's Leading and Motivating the Team professional masterclass on April 17th - April 18th. Ideal for all managers who achieve their objectives through their team. Develop a guide for adapting your leadership style.
Sales Development Programme of the Year!

Sales Development Programme of the Year!

Great result for the Virgin Holidays "Selling At My Best" programme at the 2017 British Excellence Sales Management Awards. Discover why delegates left this tailored in-house programme feeling so energized.
Performance Management masterclass

Performance Management masterclass

Do your team members have their own performance plan? Do you have a template for improving performance? Join this Performance Management masterclass on April 24th - 25th. Align capability and activity to business objectives.
Accelerate sales growth with improved sales activity planning

Accelerate sales growth with improved sales activity planning

Join our next Sales Activity & Pipeline Planning masterclass on May 22nd at the London Heathrow Crowne Plaza. Develop a sales plan that will help you manage existing customers and find new opportunities.
Simply outstanding customer service by Electrolux

Simply outstanding customer service by Electrolux

Teams excited and engaged about Customer Service at the Electrolux Academy. Mercuri work with Electrolux on a programme designed to grow their new team members, retain and develop their talented sales and service teams.
Social Selling as part of your Sales Strategy

Social Selling as part of your Sales Strategy

Talk to us about Social Selling in the Sales Process. From new customer acquisition to Key Account Management, find out where social selling makes sense and how to improve your social selling success.

Taking Sales to a Higher Level

A need for real Sales Transformation
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A need for real Sales Transformation

Mercuri International’s latest global research study shows how companies today face increasingly demanding and knowledgeable customers and that there is a need for a real Sales Transformation.

“Sales Managers and sales people must today far more master Assertive Selling and Consultative Selling skills. They must be able to analyse their customers’ and prospects’ buying journey and go through a real Sales Transformation when it comes to processes and practices to achieve their goals” says Nicole Dereumaux, CEO Mercuri International Group.

72% of respondents agree or strongly agree with that customers increasingly use news technologies to search information and evaluate alternatives, and 82% agree or strongly agree that customers are becoming increasingly demanding. 80% of respondents say they have already adapted their sales process to the purchase process of their customers, but previous research (CSO Insights’ report Sell Cycle Review Analysis in 2013) shows that companies still have problems with understanding their customer’s buying cycle. Only a small percentage of companies have this as a core competence and more than four out of ten businesses say that this is an area that needs improvement.

“Having a website, working with social media, using Google Adwords and practice banner advertising is not enough to meet today’s customers. Sales must instead work in a totally different way to sell to customers.” says Nicole Dereumaux, CEO Mercuri International Group.

The Sales Management study, based on interviews with 1.559 Sales Managers and CEO:s, also gives a number of benchmark figures for companies. It shows that on average companies:

  • Convert 1:3 proposals into orders
  • Get 14% new customers each year
  • Have 5-6 sales meetings per week per sales person
  • Get 7 orders per week

Facts about the study

Mercuri Interanational’s Sales Management study 2014 is based on phone interviews with 1.559 Sales Managers and CEO:s in 16 countries during March/April 2014. Industries covered in the study are Manufacturing, Engineering & Construction, FMCG and Durables, Finance & Professional services, Healthcare & Pharmaceutical and IT/Telecom. 

For more information about the Sales Management study: press@mercuri.net.

Nicole Dereumaux, CEO Mercuri International Group 
Telephone: +46 8 705 29 00 |Mobile: +33 6 08 43 23 53

Mogens P. Danielsen, analyst and head of Mercuri International Research Institute 
Telephone: +45 4593 4748 | Mobile: +45 4085 8914